In 2016 a client asked us, can you create a brainstorming tool? And we wondered, really?

But, we found that such tools did exist - but they were all western. And we thought, why not create such an Indian creativity tool

We used Indian constructs, concepts, culture, quirks, mythology and speciaities to construct an Indian creativity tool. It continues in our attempt to go #undigital

Why an Indian creativity tool? There are so many things about India - that both Indian and non-Indians are attracted to. And yet, we dont harness them to make us think beyond the obvious. As we researched we realised that these constructs take us far beyond a typical Innovation tool.

In our tests, we have found that 108% Indian truly enables divergent thinking in settings as diverse as personal thinking, start up, problem solving meeting, brainstorming, business planning, innovation or just plain knowing about India

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